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Cyber Monday year-by-yearīlack Friday is not a one-day affair, and shoppers who want to snag some extra virtual deals also leverage Cyber Monday. Nevertheless, with every new year, shoppers spend an increasing amount in the UK. For instance, the UK’s total Black Friday online sales for 2018 amount to less than the U.S.’ total sales 5 years prior in 2013. has seen exponential Black Friday sales growth over the years, nations like the UK have seen a slower rise when we look back. Source: Adobe, 2021 UK Black Friday online sales Some theorize this was the result of lingering pandemic effects (out-of-stock items, longer shipping times, etc) in addition to earlier online deals perhaps stealing some of the momentum. For the first time ever, Adobe Analytics reported a drop in Black Friday sales to 8.9 billion-just shy of the 2020 record.
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The growth was so dramatic, in fact, that sales in 2020 surged 22% (from 2019) to a record $9 billion for that year alone. retailers generated over $9 billion in online Black Friday sales from 2013 to 2019, with growth percentages increasing year-over-year. market, it caught wind in other countries and spread across the globe in recent years. While it’s true that the shopping holiday began in North America and remains the largest in the U.S. occupied the highest online search interest for Black Friday in 2021. and not only do sales still dominate here, but the U.S. and UK salesīlack Friday originated the U.S. Online Black Friday statistics: a comparison of U.S.
BLACK MARKET PERFORMANCE FULL
last year download our full BFCM 2021 statistics report.īlack Friday and Cyber Monday 2021 by the Numbers: The Complete 2020 Performance ReportĮager to see how retail’s top industries performed during the busiest sales weekend of the year? Check out our interactive data report where you can get access to complete Black Friday/Cyber Monday statistics by industry, platform, region and device, including: For the full Black Friday/Cyber Monday weekend data on performance by region, industry, and device vs. Our full data analysis spanned 12:00 AM UTC on Friday, November 26 until 12 PM UTC on Monday, November 29. 2020) as of 12:00 AM UTC on Friday, November 26 until 12 PM UTC on Monday, November 29, 2021. Here are the Black Friday statistics for year-over-year performance: Performance Data by Region We highlight the differences in this data compared to 2020. Our team knuckled down to track performance across millions of Nosto-powered interactions in multiple regions, industries, and device types. Read on to get some of the highlights:īlack Friday 2021 performance by region, industry, and device After all, in 2020, some industries unexpectedly saw a surprising rise in ecommerce sales-while other, historically successful verticals, struggled to stay afloat.Įven if the picture was unclear going into Black Friday 2021, we made sure to capture every last bit of data to bring you a detailed Black Friday statistics report that doesn’t miss a beat. Predictions aside, we know all too well the volatility 2020 brought to the shopping market, leaving many of us unsure what Black Friday would look like this year. After the shift to digital that COVID spurred, we expected there to be a bigger number of consumers finally stepping out of their homes to shop IRL this year, and for mobile to make a comeback as more people adjust to using social media for discovering and browsing products online. From past performance patterns to potential holiday trends, discover Black Friday statistics to help you conquer the busiest sales day of the year.īlack Friday 2021 was one for the books.